That early curiosity became a lifelong passion, eventually leading me into Digital Media Marketing professionally. Over the years, I’ve helped brands not just “go digital,” but turn their digital efforts into real business outcomes. My experience spans SEO, content marketing, paid media, social, conversion optimization, and building high-performance web experiences from the ground up.

As Growth Marketing Manager, I get to blend creativity with data, leading initiatives that drive measurable impact. I’ve managed full-scale SEO and website optimization programs, significantly increased organic traffic, improved site health scores, and streamlined user journeys. My focus is always on aligning digital strategies with real revenue growth. Whether it’s optimizing search visibility, refining content strategies, or developing multi-channel campaigns, every project starts with experimentation and ends with results.

Outside my corporate role, I also own and operate Mini Trader, a UK-based marketplace connecting MINI car enthusiasts and sellers. Running this platform is my hands-on lab for growth marketing, SEO, and community-driven engagement. It keeps me close to the execution, letting me experiment with everything from marketplace UX to new acquisition tactics, then bring those lessons back to my work with bigger brands.

A few highlights from my journey:

• Launched and optimized paid search campaigns that doubled qualified leads and reduced cost-per-acquisition by 30%.
• Led an SEO-focused website redesign that improved user experience, simplified navigation, and increased organic traffic by 28%.
• Managed content optimization programs that ranked highly-competitive keywords on the first page of Google.
• Optimized product detail page, increasing organic traffic by 40% within three months through targeted SEO and keyword research.
• Launched and scaled private-label products on Amazon using keyword optimization, SEO, and paid media strategies.
• Built and continue to grow Mini Trader as a niche online marketplace, applying SEO, content, and growth marketing in a specialized community.

Growth marketing for me is about relentless experimentation, curiosity, and connecting real people with real value. If you’d like to connect, collaborate, or simply chat about digital growth, feel free to reach out. I’m always open to exchanging ideas and learning from fellow marketers.