Me

Ikram Nagdawala

Digital Content Operations Manager at Aptum

GREATER TORONTO AREA
DIGITAL MEDIA MARKETING

PREVIOUS: DIGITAL MARKETING SPECIALIST  

EDUCATION: PG IN DIGITAL MEDIA MARKETING  

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My Story

My fantastic journey in the digital world from Netscape to metaverse has been full of curiosity, investigation and exploration. Little did I know while self-learning to develop personal websites as a hobby in my teenage that it would later be a part of my career. My passion for web design, user experience, SEO, and eCommerce drove me to digital media marketing.

My digital content, web development, and SEO expertise has given me the skills to empathize and collaborate with enterprise-wide partners, external clients, and agencies. In addition, with over a decade of lateral experience across industries, I have accumulated a wealth of skills & knowledge in leadership, strategy, professional communication, and interpersonal relationship building.

I now help brands develop and implement a digital strategy to take their businesses to the next level. At Aptum, I thrive in collaborating with various stakeholders to continuously create unique and effective online content and provide an effortless customer experience at every touchpoint. I enjoy making sense of the big picture and addressing the shared value between brand, business and customer through meaningful digital experiences crafted to delight and empower.

My key skills and knowledge include digital content planning, development & optimization, CMS, UX design, SEO, and data & heatmap analysis.

Key Achievements:

  • Successfully led an SEO-focused website re-designing project that helped simplify the user journey and improve user experience.
  • Created pieces of digital content and implemented SEO techniques as a part of college coursework that ranked on the first page of Google SERP for relevant keywords.
  • Optimized product listing that improved organic search ranking from pages 3-4 for at least five high-volume keywords, which resulted in a 40% increase in organic traffic in 3 months.
  • Successfully launched private label products on Amazon Canada by applying keyword research, SEO and PPC knowledge.

If you want to know more about me or connect with me, please message me using the form below. I am just a message away!

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Experience

FromMay 2022ToPresent

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AptumGREATER TORONTO AREA

Digital Content Operations Manager

Responsible for all facets of digital properties, including publishing, maintenance, improvement, and optimization of digital content and user experience.

FromNov 2021ToPresent

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American Marketing Association (AMA)GREATER TORONTO AREA

E-Commerce Manager

Supported to achieve ecommerce goals of the organization by analyzing and optimizing the owned media.

FromAug 2018ToPresent

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SpierbGREATER TORONTO AREA

E-Commerce Business Owner

Responsible for building a profitable and sustainable ecommerce business that competes effectively with similar stores in Amazon, Walmart, and eBay marketplaces.

FromAug 2021ToMay 2022

10 Months

Activa ClinicsGREATER TORONTO AREA

Digital Marketing Specialist

Responsible for telling the story of each brand and executing all digital and occasionally traditional marketing campaigns for the brand’s offering.

Education

George Brown College

Post Graduate in Digital Media Marketing

2021-2021

University of Greenwich

Master of Business Administration

2009-2010

Narmada College of Science and Commerce

Bachelor of Commerce

2005-2008

Skills & Tools

Amazon Ecommerce
Analytics
Content Marketing
Email Marketing
HTML
Microsoft Office Suite
Search Engine Marketing
Search Engine Optimization
Shopify Ecommerce
Social Media Marketing
Web Designing
WordPress

Languages

  • EnglishEnglish:Proficient
  • HindiHindi:Native

Portfolio

Projects

Certificates

Brands I worked with

Aptum : Brand Short Description Type Here.
Activa Clinics : Brand Short Description Type Here.
AMA : Brand Short Description Type Here.
PharmarcyGo : Brand Short Description Type Here.
PGMS : Brand Short Description Type Here.
AMS : Brand Short Description Type Here.
YourIV : Brand Short Description Type Here.
Gown Fabric : Brand Short Description Type Here.
Spierb : Brand Short Description Type Here.
TISS : Brand Short Description Type Here.

Recommendations

It was a privilege to work with such a skilled team member as Ikram! He reported directly to me and was responsible for the CMS, SEO, digital user experience and analytics for multiple websites (including e-commerce) in the company and did a stellar job at all! He was also well versed on Social Media, Content Creation and Graphic Design and had the ability to manage multiple projects in a fast-paced, deadline-driven environment. His willingness to learn and grow is quite admirable as he is able to accept feedback graciously and quickly action on any deliverables. Ikram is a truly valuable digital marketing professional and any team or company he works for will be very luck to have him!
Darshanie Mahadeo
Senior Marketing Manager at Modern Requirements
I had the pleasure to work with Ikram during the time we studied the MBA program at the University of Greenwich in September 2009. He is friendly, energetic, and hardworking. Since I have known him, I have been particularly impressed by Ikram's ability to have a solid and consistent approach to problem-solving with his well-structured thinking ability. During the MBA, he successfully engaged in programs such as contemporary issues in marketing, business strategy, and international business out of many in our course. He has a self-motivated personality, excellent commercial awareness, and excellent communication skills at all levels, which were reflected in our group projects and class presentations. He was also leading a vital part of a Project Management Simulation – ‘Celemi’ during our project management workshop. His expertise and knowledge of marketing and digital media platforms were apparent when he was on a Marketing project to implement a Digital Marketing Plan for our client Suffolk Tourist Guide Company. Through that project, he has proven his enhanced technical understanding of how a company can grow and maximise revenue through digital marketing. He is analytical, highly focused, and can be a valued member of any team and organisation.
Kazi Hasan
Assistant Accountant at YouMeSushi

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