Ikram Nagdawala headshot

Ikram Nagdawala

Growth marketer driving customer acquisition, performance, and scalable digital strategy.

GREATER TORONTO AREA

PREVIOUS: DIGITAL MARKETING SPECIALIST  

EDUCATION: PG IN DIGITAL MEDIA MARKETING  

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My Story

I still remember the hum of the dial-up modem and watching pages load on Netscape Navigator. While most people were browsing, I found myself wondering how these pages were built and why some grabbed attention better than others. In my teenage years, I started building simple websites, experimenting with layouts, search rankings, and user behaviour. Without realizing it, I was learning the foundations of SEO, UX, and digital growth long before I would officially call it my career.

That early curiosity led me to pursue Digital Media Marketing professionally. Over the years, I’ve helped brands develop and execute digital strategies that drive real business outcomes. My work spans SEO, content marketing, paid media, conversion optimization, and performance-driven web experiences.

As Growth Marketing Manager at Aptum, I lead initiatives that combine data insights with creative strategy. I’ve overseen full-scale SEO and website optimization programs, significantly increased organic traffic, improved site health scores, streamlined user journeys, and aligned digital efforts with revenue growth. Whether it’s optimizing search visibility, refining content strategies, or developing multi-channel campaigns, my focus remains on measurable results.

Outside my corporate role, I also own and operate Mini Trader, a UK-based marketplace connecting MINI car enthusiasts with sellers. Running this platform allows me to stay hands-on with SEO, marketplace dynamics, UX design, and community-driven growth. The combination of corporate leadership and entrepreneurial ownership keeps me close to both strategy and execution.

A few highlights from my journey:

  • Led an SEO-focused website redesign that improved user experience, simplified navigation, and increased organic traffic by 28 percent.

  • Managed content optimization programs that successfully ranked highly-competitive keywords on the first page of Google.

  • Improved product listings that increased organic traffic by 40 percent within three months through targeted SEO and keyword research.

  • Launched and scaled private-label products on Amazon Canada using keyword optimization, SEO principles, and paid media strategies.

  • Built and continue to grow Mini Trader as a niche online marketplace, applying SEO, content, and growth marketing in a highly specialized community.

My passion lies in building meaningful digital experiences that connect brands with their audiences while driving growth. If you would like to connect, collaborate, or simply have a conversation, feel free to reach out. I am always open to exchanging ideas.

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Experience

FromApr 2025ToPresent

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AptumGREATER TORONTO AREA

Growth Marketing Manager

Lead digital growth strategy across paid media, SEO, content, and marketing automation. Drive customer acquisition, optimize conversion funnels, and support revenue growth initiatives across global markets.

FromFeb 2024ToPresent

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Mini TraderUnited Kingdom · Remote

Founder & Head of Digital

Own end-to-end digital operations for a MINI-focused marketplace, covering SEO, paid acquisition, UX, CRO, and community engagement to grow listings and buyer traffic.

FromMay 2022ToMar 2025

3 YEARS

AptumGREATER TORONTO AREA

Digital Content Operations Manager

Managed digital properties with full ownership of content publishing, site optimization, technical SEO, UX improvements, and cross-functional collaboration to support business objectives.

FromNov 2021ToMar 2024

2 YEARS 5 MONTHS

American Marketing Association (AMA)GREATER TORONTO AREA

E-Commerce Manager

Developed and executed ecommerce optimization strategies to improve conversion rates, increase revenue, and maximize performance across owned media channels.

FromAug 2018ToFeb 2024

5 YEARS 7 MONTHS

SpierbGREATER TORONTO AREA

E-Commerce Business Owner

Built and scaled a profitable ecommerce business, managing end-to-end operations across multiple marketplaces including Amazon, Walmart, and eBay.

FromAug 2021ToMay 2022

10 Months

Activa ClinicsGREATER TORONTO AREA

Digital Marketing Specialist

Executed multi-channel digital marketing campaigns, developed brand narratives, and managed both digital and traditional marketing efforts to support business growth.

Education

George Brown College

Post Graduate in Digital Media Marketing

2020-2021

University of Greenwich

Master of Business Administration

2009-2010

Narmada College of Science and Commerce

Bachelor of Commerce

2005-2008

Skills & Tools

Paid Media
SEO & Content Strategy
Analytics & Data Tracking
CRO
Reporting
A/B Testing
Lead Generation
HTML / CSS
Tag Management
User Journey Mapping
UX Optimization
CMS Management
CRM & Sales Enablement
Marketing Automation

Languages

  • EnglishEnglish:Fluent
  • HindiHindi:Native
  • UrduUrdu:Native
  • GujaratiGujarati:Native
  • PunjabiPunjabi:Intermediate
  • BengaliBengali:Intermediate

Professional Certifications

Brands I’ve Worked With

Aptum : Brand Short Description Type Here.
Mini Trader :
GCMS Notes Request :
Activa Clinics : Brand Short Description Type Here.
AMA : Brand Short Description Type Here.
PharmarcyGo : Brand Short Description Type Here.
PGMS : Brand Short Description Type Here.
AMS : Brand Short Description Type Here.
YourIV : Brand Short Description Type Here.
Gown Fabric : Brand Short Description Type Here.
Spierb : Brand Short Description Type Here.
TISS : Brand Short Description Type Here.

Recommendations

It was a privilege to work with such a skilled team member as Ikram! He reported directly to me and was responsible for the CMS, SEO, digital user experience and analytics for multiple websites (including e-commerce) in the company and did a stellar job at all! He was also well versed on Social Media, Content Creation and Graphic Design and had the ability to manage multiple projects in a fast-paced, deadline-driven environment. His willingness to learn and grow is quite admirable as he is able to accept feedback graciously and quickly action on any deliverables. Ikram is a truly valuable digital marketing professional and any team or company he works for will be very luck to have him!
Darshanie Mahadeo
Senior Marketing Manager at Activa Clinics
I had the pleasure to work with Ikram during the time we studied the MBA program at the University of Greenwich in September 2009. He is friendly, energetic, and hardworking. Since I have known him, I have been particularly impressed by Ikram's ability to have a solid and consistent approach to problem-solving with his well-structured thinking ability. His expertise and knowledge of marketing and digital media platforms were apparent when he was on a Marketing project with us to implement a Digital Marketing Plan for our client Suffolk Tourist Guide Company. He is analytical, highly focused, and can be a valued member of any team and organisation.
Kazi Hasan
Assistant Accountant at YouMeSushi

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